|
In the X century A.D. a Viking
clan called Vakter (= "Guards") settled in nowadays Normandy
founding the cities of Vautorte and Torteval. Over time, the surname
became Valle Torta and spread in a number of spelling variations
throughout western Europe. Some accompanied William the Conqueror at the
battle of Hastings in 1066, gaining in turn fiefs in Devon and Conwall.
Others held further fiefs and estates in the Duchy of Milan and in the
Republic of Venice in the XV-XVI centuries. A whole community built a
church tower in the village of Valtorta in Italy and managed to resist as
self-ruling from 1459 to the come of Napoleon's troops in 1797. Who writes
has done his own little job in human aid operations in Africa and in the
Balkans, still gives distance support and, if lucky, the story may be yet
to finish... No epic, however: just a bad boy's call of the wild ;-)
One may think it is a romantic and old-fashioned perspective. Ask your own customers what they think of a supplier of passionate work that struggles to overcome operative hurdles in their own interest: you'll likely to change your mind. In many cultures, from ancient Romans to the space frontier, a warrior is first and foremost a provider of work. I put in mine the same fighting passion of a knight against a dragon. Perhaps a medieval thought, but it can be named professionalism. Trying to make clients more competitive, thus working as a patriot for my native country and for Europe as my extended homeland. Taking people into account, without raping the environment, favouring commercial and professional partners with proven ethical commitment. It takes a little more to be a champion, and a lot more to be a gentleman. History is not only a past issue, it is made of our own daily choices. It is up to us make it something nice to tell. Why not, with a blazon as a trademark. |
|
|
|
"Arms per saltire argent and vert; crest an eagle sable, wings displayed, two swords per saltire in the claws" (Bureau of Heraldry, Pretoria, South Africa) |
